MEET the Outlook : About Us

A New Concept

When the hotel was purchased on December 5, 2002 by an investment team led by Dan King and Gregory Hartmann (both Boulderites), they did what they do best. With their combined 40 years of hotel consulting and operations experience and the resources of HVS Hotel Management and HVS International, they evaluated all the options. Should this prime real estate (literally steps from the University of Colorado campus) be leveled to build a new "vanilla" hotel or even a residential condo development? Does Boulder really need another upscale, formal, high price hotel? They surveyed business, university, tourism and community leaders, as well as hotel guests. Where's the unmet need? What do guests want?

The decision: Create a new concept. Revive and enrich this solidly built 40-year old hotel property with personality, color and energy that reflects and celebrates Boulder, Colorado - an eclectic and unique town that surrounds us. Keep it affordably priced! (Who really wants to pay more?) Provide a full-service, mid-priced, professionally operated hotel, for corporate/business and leisure guests, with "unexpected" customer service and amenities. Provide opportunities for travelers to quench their thirst for adventure and to experience the "local flavor." Create a fun hotel experience in an informal, casual setting - a "Boulder Outlook Hotel Experience."

History

Originally built in 1963 as a Holiday Inn, the hotel thrived under that name through 1998. The hotel has been through two major expansions. In 1973, the atrium [Boulder Square] area was built, enclosing the open-air courtyard. In 1983, the 40-room North Wing was added to keep up with guest room demand. Former owners replaced Holiday Inn with the Ramada name in 1998 and the hotel experienced some decline. Since the purchase December 2002, the hotel has gone through a $1.5 million redesign, renovation and revival to become the Boulder Outlook Hotel & Suites - "The Cure for the Common Hotel."